The Town of Grand Lake enlisted the firm to develop a holistic streetscape plan for the town’s Main Street, Grand Avenue. Through meetings with the town, public outreach, case studies, and investigation of existing conditions, the design team was able to understand opportunities that exist on Grand Avenue. The focus of the project was to enhance the rustic nature of the town, give identity and character to Grand Avenue, provide all with efficient routes, and promote economic vitality — the result is a feasible plan suggesting design measures that benefit street function, safety, walkability, and appearance. Included in recommendations are a bike and snowmobile lane, new sidewalk space at the beginning of town and curb extensions downtown. Below are recommendations for sign improvements in town.